Creative director and producer with more than 15 years of experience leading campaigns, productions, and launches for entertainment, fashion, fitness, and cultural brands. Known for translating vision into clear strategy, aligning teams, and guiding complex creative work from concept through launch and beyond with a steady, grounded presence. A trusted partner to founders, executives, and creatives, I’m drawn to projects rooted in story and collaboration, where I can use my honed instinct to give the right moments space to breathe while empowering teams to run.

  • FAERIE

    Partnered closely with artist Dallas Shaw to manage and grow her whimsical, detail-rich brand, overseeing all copywriting and marketing across channels.

  • VERTICITY

    Creative directed Nashville’s first cycling-only studio from concept through launch and operations, shaping brand identity, studio experience, culture, production, events, and integrated strategy and marketing.

  • TAKE THE STAIRS

    Oversaw the national launch of Take the Stairs by Rory Vaden, leading strategy, tour production, media bookings, sponsorships, and marketing. Directed a 22-city book tour and integrated campaign that drove national visibility and contributed to the title’s bestselling success.

  • ON MEDITATION

    Led marketing for the documentary film On Meditation, producing a branded screening in partnership with Lululemon at Milk Studios and driving audience and industry engagement.

– Jennifer McCauley

  • Over the past nine years, I've worked with Kimberly on a number of projects including business planning and launching, complicated website builds, marketing new products and services, and producing media and events. Her ability to form or grasp a vision and understand the aesthetics and design while also managing finite organizational and communication details is unmatched and awes me every single time. She's been a life saver to me on many occasions, and as a bonus her enthusiasm and positive attitude make her a joy to work with. Any creative project will benefit from Kimberly at the helm.

    —Dallas Renée (Shaw), artist and visual consultant

  • I have worked with Kimberly for over a decade now in various forms. She has been a resource for me professionally in event planning, leading goal setting meetings for our team, and most recently by helping me craft a business plan for a new venture. Personally, Kimberly has been a self development resource for me as a coach. Kimberly approaches each project with a dynamic perspective. As a small business owner, I enjoy working alongside someone that understands the challenges of working for yourself and also pleasing clients. Working with Kimberly feels like working alongside a friend to achieve your goals. She is supportive, kind and encouraging. Her diverse background lends itself to limitless ways in which Kimberly can contribute to the success of an organization or an individual.

    —Tricia Young, owner, LifeStyled

  • Kimberly was an instrumental part in the success of our "Take the Stairs" book launch. She quarterbacked a nationwide tour which included securing a tour bus, securing 22 different venue locations around the country, finding event sponsors, developing all tour marketing and event promotion, and orchestrating it all together with various media appearances and book signings along the way. Results typically speak for themselves and Kimberly's efforts helped the book hit #1 on the Wall St Journal, Amazon, and USA Today bestsellers list and #2 on The New York Times. Most importantly the tour raised tens of thousands of dollars for America's high schools. Kimberly has a knack for coordinating many moving parts with a tremendous attitude.

    —Rory Vaden, NYT Bestselling Author

After graduating from Belmont University with a degree in Entertainment and Music Business, Kimberly Novosel began her career as a wardrobe stylist, and grew from there to spend twenty years in image and brand development and later creative direction and production, managing businesses and projects in entertainment, fashion, wellness, publishing, and interior design. Today she lives in Portland, Oregon where she works with creatives to energize and personalize their marketing and community strategies in a way that’s as warm, soft, and memorable as Kimberly herself.

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