This is a bittersweet update to write. After building PMG with heart and soul over the past three years, I've decided to leave the company in the hands of my talented and amazing business partner David, who I'm sure will take what we created to even greater places with his passion and talent.
What I love most about the music business is working with artists closely on creating their brand and building their audience through image development, quality content creation, and smart strategy with thoughtful execution. My favorite days of work at PMG have been on set for photo and video shoots that I imagined, planned, and directed; creating a cohesive theme for a record and tour and advising on all of the marketing to support that vision; and coordinating an artist's sold out release party including sound and lighting, videographers, rehearsals, and all the moving parts of a busy and big day. (Seriously, if you ask me to make a production schedule, I'm going to do a little heel kick and throw glitter in the air.)
In order to narrow my focus to the kind of work my time is best spent on, I'm launching Elsewhere Entertainment, where I'll provide the artist coaching and consulting services that come from nearly two decades of experience in marketing, management, and PR. And from my greatest passion and my personal mission in life.
I'll also manage a very select roster of artists, beginning with one who I've had the joy of working with over the past few years.
I can't say enough good things about David Kiggins, and am so grateful to have his support as I make this change to keep my work in line with my personal mission to help people live their best lives as their most amazing selves. I also look forward to finishing my next book on living bravely and building my personal brand as an entrepreneur and self-development writer/speaker.
Here's a look back at some of my favorite moments from the last three years. Thank you to all of the artists, teammates, interns, and partners we've had. It's been a pleasure to work alongside you.